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Listen
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to client’s brief |
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Understand |
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Define |
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- strategy
- marketing & sales objectives,
- targets (MICE, TOs, travel agencies, …)
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Study |
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- market intelligence,
- feasibility studies,
- trends,
- bench marketing,
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Recommend |
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- marketing,
- plan,
- positioning,
- branding,
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Act |
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- public relations,
- direct marketing,
- co-op marketing,
- advertising,
- web marketing, …
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