More on social media and how to manage a community
April 13, 2010 by Isabelle du Plessix
Social media is all about trust, but not expertise; conversation but not communication; network but not braodcast.
Some figures: more than 300 million people in the world are members of a social networking site. They spend more than 5 hours per month in it on average (the Australians and the Russians are the most addicted with more than 7 hours of use).
Social networking becomes the main source of information for travelers. 77% of the internet users refered to comments & suggestions to organize the best value for money trip.Why ? People need to discuss around to confirm their choice. Comments count as they are numerous, fresh, trustworthy and genuine.
Some basic recommendations on how to federate and manage online community:
The basis relies on the members as the community creates teh community. LISTEN TO IT.
Show your community is alive. Enhance its activities. OPEN THE DISCUSSION
Motivate daily the community. PROPOSE AND SPOIL WITH INFORMATION.
Moderate it, even though you have to let it express. MAKE THE BEST OF ITS OPINIONS.
Reward its members with special offers and promotions, but cautiously. ANIMATE IT.
BE YOURSELF AND BE PROFESSIONAL.