News
How do the French Internet users book a hotel room ?
October 6, 2010 by Isabelle du Plessix
Over 3/4 of Internet users (77.7%) used Internet to book hotel room. The second most common practice is to book by phone (33.3%).
Before finalizing the booking, 90% of the Internet users surf on the web to look for information that will confirm their choice of the hotel. This media has thus far exceeded the travel guides (16.8%) and travel brochures (10.3%). Traditional media such as magazines, TV, newspapers and radio are used for this purpose only by a tiny minority of Internet users.
Less UK Tourist, but more French Tourists abroad this year
September 10, 2010 by Isabelle du Plessix
The number Britons taking overseas holidays in the first seven months of the year falling 8 percent compared with the same period last year, according to the latest figures from the Office of National Statistics.2 main reasons: the economical crisis and the weakness of sterling.
Tourism Industry, especially based in Europe and Northern African, must find new markets and diversify its clientele. Why not France?
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More on social media and how to manage a community
April 13, 2010 by Isabelle du Plessix
Social media is all about trust, but not expertise; conversation but not communication; network but not braodcast.
Some figures: more than 300 million people in the world are members of a social networking site. They spend more than 5 hours per month in it on average (the Australians and the Russians are the most addicted with more than 7 hours of use).
Social networking becomes the main source of information for travelers. 77% of the internet users refered to comments & suggestions to organize the best value for money trip.Why ? People need to discuss around to confirm their choice. Comments count as they are numerous, fresh, trustworthy and genuine.
Some basic recommendations on how to federate and manage online community:
The basis relies on the members as the community creates teh community. LISTEN TO IT.
Show your community is alive. Enhance its activities. OPEN THE DISCUSSION
Motivate daily the community. PROPOSE AND SPOIL WITH INFORMATION.
Moderate it, even though you have to let it express. MAKE THE BEST OF ITS OPINIONS.
Reward its members with special offers and promotions, but cautiously. ANIMATE IT.
BE YOURSELF AND BE PROFESSIONAL.